24 6 / 2012
Appreciation as a Service
Have you ever looked at something and asked Who did that?
Was that a “yes”? So there are closing credits in movies. There are acknowledgements in books. These are attribution systems that already work in the real world. So if most of everyone’s work is already online, why isn’t there an attribution system that would give people the power to say: Hey everyone—That’s my effort. My sweat. My love!

Isn’t it time for some kind of attribution system for the web?
It’s 2012,people should be properly credited for their work no matter what industry they work in & whatever they do. However, the truth is that it’s difficult to give due credit in a consistent way. You can’t have a “team” page for every little thing, this would be ridiculous. You can tweet and blog but that will inevitably get lost because the lifetime of a tweet is negligible. And, yes, some companies just don’t give a damn. Or they are simply evil. But that’s a whole different problem.
So what if there was an attribution tool that both for people and businesses could benefit from? Something that would be faster and more durable than writing “thank you” and “meet the team behind…” blog posts. Something that would immediately answer the question: WHO DID THAT?
It is your work in life that is the ultimate seduction - Pablo Picasso
If work is such an essential part of our lives, and we all work long hours to create something meaningful—we should be visible. We want to be able to interact with people who love what we’re doing and explore new possibilities. The nature of the work is changing & people will make choices based on how transparent it is what their chunk of work was.
It might seem that we’re obsessed with this idea of “Attribution as a Service”. But what we really want to build is appreciation tool.
Credictive as it is right now is just the beginning. Try it, get credit for your work and tell us how we could make it better. (Ela M.)